Digital marketing term
Visit
A session-like stay on the site; several pageviews can sit inside one visit. The same person can log several visits in a day while still counting as one unique user.
Detailed explanation
In analytics this is usually close to a session: the bundle of activity from arrival until idle timeout or exit. One visit can hold one page or dozens. Campaign reports use it for how many times people came.
Unlike a unique user, repeats count. Morning and evening trips are two visits, one unique. Tools often close a visit after about 30 minutes idle; midnight rules vary by product.
Read visits per unique for loyalty; bounce is a visit that dies on one page. Use uniques for reach, visits and duration for intensity. Break out source — organic, ads, email — because visit quality is not equal.
Frequently asked questions
- When does a visit end?
- In most tools, after roughly 30 minutes with no hits, or when the person leaves. Exact rules depend on GA4 versus older session settings.
- How is it different from a unique user?
- A visit is a bundle of activity. A unique user is an identity counted once in the period. Loyal readers create many visits.
Related terms
Internal links for the topic cluster — read these concepts together.
- Unique UserA person or device identity counted once in the reporting window; that same identity can still generate many visits. Clearing cookies or switching phones can split one human into two records.
- Unique VisitorsHow many distinct visitor identities reached the site in a period, with repeats folded together. It measures reach, not session volume; device and browser splits can inflate the number.
- Visit DurationHow long a visit or session lasts; used to judge engagement and content depth. Single-page bounces can show near-zero time, so read the metric with that caveat.
- Bounce RateBounce Rate is the percentage of visitors who view only a single page and leave without further interaction.
- GA4Google Analytics 4: an event-based measurement model for sites and apps. Report logic is not a 1:1 copy of Universal Analytics.
- Return VisitorSomeone who had at least one prior session and is recognized again—usually via a cookie. First-timers are new; returners open the site a second time or later.