Advertising
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Shopping Ads
Search ads that show product image, price, and store name from a product feed. Feed quality usually matters more than bid tweaks.
Detailed explanation
Merchant Center titles, GTINs, prices, and availability errors drop or disapprove products. A wrong price is both a policy and a trust problem.
Performance Max often absorbs Shopping inventory. Brand and high-margin SKUs may still need standard Shopping for control.
One row per SKU, clear titles, correct categories. Mixed country or language feeds show the wrong price in the wrong market.
Frequently asked questions
- Do Shopping ads use keywords?
- There is no classic keyword list. Product titles and feed signals match queries. Negatives still help.
- Why is a product missing?
- Feed errors, stock, price mismatch, target country, or a bid that cannot compete are the usual causes.
Related terms
Internal links for the topic cluster — read these concepts together.
- PPCPPC (Pay-Per-Click) is a paid advertising model where you pay only when someone clicks your ad; it underpins Google Ads and many social ad platforms.
- Performance MaxA Google Ads campaign type that bids across Search, Display, YouTube, Discover, Gmail, and Maps from one goal and one asset group. You give signals; the system places ads.
- SKUSKU is the stock-tracking code a business uses to uniquely identify each product variation, such as color, size, or model, in its inventory.
- ROASROAS (Return on Ad Spend) is the revenue generated for every unit of advertising spend; it is used to measure profitability in performance marketing.
- Quality ScoreQuality Score is Google Ads' 1–10 rating of a keyword's expected relevance, based on expected CTR, ad relevance, and landing page experience.