Advertising
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Native Advertising
Paid placements that match the look of the surrounding feed—sponsored posts, recommended articles, in-stream cards. They should still be labeled as ads.
Detailed explanation
Native sits in editorial layouts rather than classic banner slots. Click-through can be high; bounce is also high if the landing page breaks the promise.
Hiding sponsorship violates rules. “Recommended content” networks vary wildly in quality; brand-safety controls are required.
It is not organic content marketing. Native is paid placement. The message still has to match intent and the offer.
Frequently asked questions
- Is native a hidden ad?
- It matches the format. It still must be disclosed as advertising.
- When does it work?
- When the story matches the click. Sending people to a hard-sell page from a news-like card usually wastes the click.
Related terms
Internal links for the topic cluster — read these concepts together.
- Display AdvertisingBanners, native units, and other visual formats on sites and apps. Unlike search text ads, they show up before someone has typed a query into the box.
- Content SponsorshipPaying to appear inside a publisher’s editorial environment. Unlike buying a banner, the piece is meant to be read as content—so the label has to be honest.
- CTRCTR (Click-Through Rate) is the percentage of impressions that result in a click on an ad or link.
- Bounce RateBounce Rate is the percentage of visitors who view only a single page and leave without further interaction.
- BrandingThe work of making a brand distinctive and easy to recall—not just drawing a logo. Name, proof, and repetition pile up so people can attach a job to you.