Analytics
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Heatmap
A visual of click, scroll, or movement density on a page. It shows what people notice and what they ignore.
Detailed explanation
Click maps, scroll maps, and sometimes move maps are different layers. “Put every button on the red spot” is a trap; rage clicks on empty space are also a signal.
Small samples look like insight and are noise. Split mobile and desktop: a desktop CTA can sit below the fold on phones.
Heatmaps generate hypotheses. Winners are confirmed with an A/B test or a clear metric move.
Frequently asked questions
- Is a heatmap enough to decide?
- No. It shows what to try. A test or a clean metric change confirms the winner.
- What does a scroll map tell you?
- How far content is seen. If the key message sits below the fold, layout changes first.
Related terms
Internal links for the topic cluster — read these concepts together.
- CROCRO (Conversion Rate Optimization) is the systematic process of testing and improving experiences so existing traffic converts at a higher rate.
- A/B TestAn A/B Test is an experiment method that shows two (or more) variants at the same time and compares which performs better using statistical evidence.
- Landing PageThe first page a visitor hits after an ad, email, or search click—built for one job. Unlike a homepage, it trades navigation clutter for a promise, proof, and a single call to action.
- CTAThe button, link, or line that names the next step you want someone to take. Vague labels like “learn more” may collect clicks and still fail the conversion.
- Bounce RateBounce Rate is the percentage of visitors who view only a single page and leave without further interaction.
- Multivariate TestAn experiment that changes several elements at once (headline, image, CTA) and measures combinations. It needs more traffic than a simple A/B test.