Free tool
Calculate the minimum ROAS you need to break even from product cost and margin — a profitability floor, not channel mix advice.
Result
Breakeven ROAS: 2.0x
Below this ROAS, campaigns lose money — sales can still grow while contribution fails to cover ad spend.
Breakeven gauge
Enter a current ROAS to show a marker here.
Simplified model — factor returns, tax, and LTV separately.
ROAS shows revenue returned per unit of ad spend (e.g. 3x = 1 spent returned 3 in sales). Breakeven ROAS is the minimum ROAS you need after product cost, shipping, and fees so you don’t lose money. If campaign ROAS sits below that floor, you can grow sales and still lose profit.
