Digital marketing term
Remarketing
Remarketing re-engages people who previously visited your site by showing them tailored ads based on their interest or on-site behavior.
Detailed explanation
Remarketing (also called retargeting) means building audiences from prior site visitors—or similar engagement signals—and serving them ads on Google Ads, Meta, and other platforms.
Typical use cases include cart abandoners, product viewers, and past converters for upsell. Success depends on audience freshness, frequency caps, creative relevance, and exclusions so you do not overspend on users who already converted.
For “what is remarketing” searches, this entry covers the re-engagement model. Evaluate it alongside CPC, CPM, and CPA for cost efficiency.
Frequently asked questions
- What is remarketing?
- Remarketing means re-marketing to people who already visited your website by targeting them in Google Ads, Meta, or similar campaigns.
- Why does remarketing matter?
- It recovers warm demand more efficiently than cold prospecting when audiences, creative, and frequency are managed well.
Related terms
Internal links for the topic cluster — read these concepts together.
- Yeniden HedeflemeRetargeting shows ads on other websites to users who previously visited your site, typically using a tracking cookie to re-engage them.
- Pixel (Meta Pixel)A Pixel is a small piece of code placed on a website that sends user behavior data, such as page views and purchases, to an ad platform for measurement and optimization.
- FunnelA Funnel is a marketing model that visualizes the stages a potential customer moves through from first encountering a brand to making a purchase, and is used to analyze user drop-off at each stage.
- Frequency CapFrequency capping is a campaign setting that limits how many times the same person can be shown the same ad within a set period, to prevent ad fatigue.
- Cart Abandonment RateCart Abandonment Rate measures the share of users who add items to their cart on an e-commerce site but leave without completing checkout, out of all users who created a cart.