Digital marketing term
External Link
An external link is a hyperlink on your page that points to a different domain, as opposed to an internal link that stays within your own site.
Detailed explanation
External links send visitors and crawlers away from your site to another domain — a citation, a source, a partner site, or a tool you are recommending. They are the flip side of inbound links: when you link out to another site, you are the one passing a small authority and traffic signal to them, in the same way sites linking to you pass one to you.
Despite an old myth, linking out to relevant, high-quality sources does not hurt SEO and can actually support content credibility, part of E-E-A-T signals, by showing you are citing legitimate sources rather than making unsupported claims. The practical concerns are more about UX and control: whether a link should open in a new tab so you do not lose the visitor, whether it should carry a nofollow or sponsored attribute, particularly for paid or unvetted links, and making sure external links do not lead to broken or low-quality pages over time.
For “what is an external link” or “does linking out hurt SEO” searches, this entry is a starting point. See Internal Link for the site-side counterpart and Anchor Text for how the link text itself factors into relevance.
Frequently asked questions
- Does linking to other websites hurt my SEO?
- No, not by default. Linking to relevant, trustworthy sources can support content credibility. What can hurt SEO is linking to low-quality, spammy, or irrelevant sites at scale, or exchanging links purely to manipulate rankings.
- Should external links open in a new tab?
- It is a common UX practice, especially for links that would otherwise pull a visitor away from a page they have not finished reading, though it is a judgment call rather than a strict rule.
Related terms
Internal links for the topic cluster — read these concepts together.
- SEOSEO (Search Engine Optimization) is the set of technical and content practices that help a website rank more visibly in organic search results.
- On-Page SEOOn-Page SEO: On-page search engine optimization. This digigund glossary entry explains how the term is used in digital marketing.
- Off-Page SEOOff-Page SEO: Off-page search engine optimization. This digigund glossary entry explains how the term is used in digital marketing.
- SERPSERP (Search Engine Results Page) is the page of results a search engine shows after a user enters a query.
